Michelle Parente

January 2022  - May 2022

• Covered the The Virginia General Assembly for noteworthy and timely bills 

• Conducted interviews with legislators for assigned coverage area

• Lead team on producing clean, concise and critical stories on deadline

• Design, create and update WordPress website content and weekly newsletter

• Schedule and run five interviews with health specialists per month

• Write two-four mental health and wellness articles per month

October 2020 - May 2022 

• Pitched creative and relevant story topics to lifestyle section editor

• Produced written articles for lifestyle and feature sections on tight deadline

• Follow AP style guidelines with precise attention to deal

• Developed marketing strategy, brand partnerships and editorial plans

• Created wine and spirit content for brand social platforms and website 

• Increased awareness through Instagram, Pinterest, TikTok and more 

• Conducted research related to emerging wellness trends

• Proposed and wrote 10-15 innovative wellness articles per month

• Edited co-worker's stories upon demand of chief editor

• Pitched and wrote 5-10 trending entertainment and lifestyle stories per week

• Worked alongside editors on content ideas, calendar and coverage

• Applied SEO best practices and created articles through WordPress

• Explored retail world for newest fashion-forward angles and sourced trends

• Wrote affiliate fashion stories including sale and trend coverage

• Created visual and written revenue-driven content for weekly newsletter

• Created and ran WYNDY social media across platforms

• Worked on implementation of innovative marketing strategies

• Proactively pitched unique and researched advertising designs